REISSUE Thrift Store Promotion

REISSUE Thrift Store Promotion

Students from Clemson University participating in Canon USA's University Inkjet Program were tasked with building an original brand from the ground up. Through this exercise, the team developed REISSUE, a fabricated thrift store, conceived through the lens of sustainability, as it centers around breathing new life into donated used clothing. In collaboration with Neenah, the team was able to carry their sustainable theme through the use of uncoated, recycled papers, chosen specifically to enhance the brand image, look and feel. The materials were all printed on the Canon varioPRINT iX3200 inkjet printer, forming a direct connection with both the brand and the materials. The end result: a modern new sustainable brand with a complete suite of marketing materials printed with vibrant image quality and sustainable performance.