HARPER MACAW POLITICAL SERIES

HARPER MACAW POLITICAL SERIES

Design Army collaborated with Harper Macaw on a limited edition series of chocolate bars. To pay homage to our D.C. roots, we created The Political Series. Each chocolate bar represents a political party, issue or phrase, from Left Wing to Tea Party to Filibuster.

The packaging in red, white and blue with bold graphics and customized illustrations are intentionally designed to be provocative with a healthy dose of tongue and cheek humor. We sketched extensively, taking concepts and thinking through rounds of graphic styles, illustration, painting, typography and color. From simple and bold to more layered design – what we imagined, we created, all in-house.