Radius Car Club Membership Experience Kit

Radius Car Club Membership Experience Kit

To welcome inaugural members into Radius, our new invitation-only car club, we designed a membership kit that is an experience in and of itself. To reflect the multi-sensory joy of being behind the wheel, we subtly scented the inside of the box with Le Labo Santal 33 and gave members a tactile thrill with everything from the Classic Techweave paper by Neenah to the stainless-steel membership card, crafted to resemble an engine plate. We included the first issue of a new quarterly automotive magazine, available to Radius members only, to fuel members’ refined passion for cars. And to embody the quintessential excitement of driving — what’s around the next bend — we surprised and delighted our new members at every moment, thanks to elevated copy elements, tone-on-tone logo treatment, and, most importantly, a one-of-a-kind hand-drawn image of their favorite vehicle in their garage.